Making complex research easier to navigate

I helped develop the creative approach for BW’s DC in Focus research, a technical report designed primarily for screen reading. With a large amount of data, charts and detailed analysis to work with, the focus was on creating a clear structure that made the content easier to navigate and digest.

Rather than treating it as a traditional printed report, I considered how the document would work as a digital experience, using clear signposting, visual storytelling and interactive elements to help readers move through the research and explore the key findings.