Howden’s 2026 Wellbeing Calendar

Championing health and wellbeing through awareness and action, this project marked Howden's first fully digital wellbeing calendar. Previous campaigns had relied on print materials and static on-screen content, limiting engagement and interaction.

I led the creation of an interactive digital experience that transformed the calendar into a dynamic and accessible platform, enabling employees to explore wellbeing content in a more engaging and personalised way. Throughout the project, I worked closely with stakeholders across the business to help shape the user journey, demonstrate the value of a digital-first approach, and maximise the opportunities created by the campaign's digital footprint.

By moving beyond traditional formats, the campaign not only increased engagement with wellbeing initiatives but also generated valuable behavioural insights and marketing-qualified leads, demonstrating the wider commercial value of employee-focused digital experiences.