BW’s brand video

Investing in our people…

I helped produce Barnett Waddingham’s brand video for the REBA Wellbeing Congress, built around a simple people-first idea: showing the audience what makes BW who they are. I worked on the creative direction and storyboarding, helping shape the story from the initial idea through to the final film. The campaign put people and personality at the heart of the story, helping communicate the culture, values and human side of the brand while delivering a strong client-first message.

Type animation

Type animation was used to bring key messages to life, adding pace and energy to the storytelling.

Brand

The BW brand underpinned the message throughout, framing the final artwork and bringing the video to a clear, recognisable close.