BW’s Annual Report 2023/24

Throughout the 2023/24 financial year, BW’s success was driven by a commitment to empowering people, prioritising clients, and supporting communities.

For this project, I had the opportunity to design a digital annual report that showcased BW's achievements and ethos of the 2023/24 financial year, reflecting the organisation’s commitment to excellence, innovation, and community impact. The goal was to create a visually engaging and professional design tailored for screen reading, ensuring that even large amounts of content remained accessible and enjoyable for the audience.

To achieve this, I developed a new editorial style inspired by the sophistication of financial broadsheet newspapers. This approach allowed the design to strike a balance between professionalism and creativity, elevating the report’s content with bold headers, thoughtful typography, and carefully structured layouts. Each article-style section was designed to guide readers seamlessly through the narrative while maintaining clarity and visual appeal.

Managing the substantial volume of content was a key challenge, so I focused on balancing layout and engagement to create a cohesive experience. Interactive elements and dynamic visuals were introduced to add depth and interactivity, making the report feel modern and immersive. By combining traditional editorial influences with innovative digital design principles, I delivered a polished, engaging platform that reflects both BW’s values and the forward-thinking nature of the project.